Started as a graphic designer in Brazil, went deep into HCI research, ended up designing AI systems in Tokyo.
The frog was always there.
Making AI feel more human — one design decision at a time.
Rakuten
Lili doesn't just solve design problems — she reframes them entirely. Working with her on our AI call center redesign was one of the most energizing projects I've been part of. She brought research rigour, pixel-perfect craft, and a warmth that made every stakeholder meeting feel like a creative session.
— HIROSHI TANAKA, Head of Design"Every design choice is a hypothesis. Ship it, learn, iterate."
Redesigning the patient intake flow for a voice-first AI assistant. In synthesis phase after 18 user interviews.
You're looking at it! JRPG-themed portfolio built in Figma + Framer. Quest cards, pixel sprites, and this very grinding screen.
Building a multi-brand token system with light/dark/high-contrast modes. Component library spanning 60+ components.
