Prompt Mine is an AI prompt marketplace — a sister product to Memo'd — built on the latest AI market discoveries. With only a year in production and 3 months in market, it was already showing promise. But users were dropping off on first visit before discovering any value. I led the research to understand exactly why — and designed targeted interventions to change it.

Users were entering the app and dropping off without ever coming back. Those who stayed avoided the feed entirely and retreated to their own profiles — never exploring what made Prompt Mine interesting. Fast-paced agile sprints and a tight budget made carving out time for proper research feel nearly impossible. The core challenge was identifying the true source of disconnect — and doing it efficiently, with minimal resources. I was convinced the right lightweight research method could unlock exactly what we needed to act on, fast.

Designed an impression testing protocol built for maximum insight with minimal setup. Prepared lo-fi paper prototypes with real content, crafted targeted first-impression test questions, and ran guerrilla usability testing with 6 participants from the target audience. Synthesized findings into clear problem themes around discoverability and value clarity. Led strategy sessions to translate insights into redesign decisions, and mentored the UXUI designer through implementation — adding descriptive UI guidance, social proof cues, and a social interaction model aligned to Gen Z behavior patterns.

3.12% increase in post-sign-up retention following the redesign launch. Identified that users needed descriptive UI, social proof, and creator personality signals to feel confident exploring the feed. Secured cross-functional buy-in to reimagine social interactions — initiating a product shift toward deeper user engagement and community-driven discovery.

Understanding how users experience a product for the first time has an outsized impact on everything that follows. Simple, strategic UI tweaks can build confidence for both sides — users and business — without requiring a full rebuild. Agile does not mean fast: moving too quickly without empathy creates problems that take far longer to untangle than a brief research pause ever would have. Compassion keeps the team unified. Credit to Estefanía Farías for all final visual designs.

I'd run a second round of impression testing post-redesign to measure exactly how much feed engagement shifted — and then go deeper into how creator personality could be amplified through profile design and prompt card UX. There's a real opportunity to make Prompt Mine feel less like a utility and more like a creative community where you want to stay.