Timeline:
March 2022 ~ Jul 2022
Team:
U-Next CX
Platform:
Web, iOS, Android
My Role
Product Designer
Methods
Design Strategy
Ideation
Product Design
Prototyping
The Challenge
My Mission
Find strategies to add autosuggest experiences.
Product Design
Designing patterns for autosuggest experience.
After meeting the wider team and executives, they gave us green light to continue with the design and development of the Autosuggest search for Web, iOS and Android.
For this I designed:
Exploration Mock ups.
Redesign the search component of Web.
Added new UX design for iOS and Android.
Made Prototypes in Figma for all platforms.
Documented and prepared designs handoffs for the engineers.
[1] Mobile exploration
[2] Web exploration
The previous design experience
The design strategy of the previous design was damaging the experience by having the genres list appear in a small component.
Intersection between clicking the search bar and keyboard activation.
Results
Got immediate buying from business stakeholders, PO leads, and Dev leads.
Successful A/B test that propelled implementation.
Reduced the project timeline from the perceived 5 years, to only 4 months, thanks to our strategy of focusing in the current tech and current design system.
Opened up the TV search project for implementing Autosuggested experiences.
Web Design
Mobile Design
Take aways and Learnings
Having empathy for business stakeholders and developers gave us a lot of insights that crafted the needed strategy to uplift the project.
Due to complications with TV and other projects, we couldn’t launch in all devices, but gave me the opportunity to lead the design process for TV and delegate the work.
Sometimes simplicity is best, and product teams can create great things when using the current tech we have for innovation.
Tools and Services
Figma
Notion
Elastic search documentation
Other case studies