Lilianka Julian | Senior Product Designer & Strategist

L.JULIAN

Uncovering First Impressions of Prompt Mine

Prompt Mine

Timeline

MAR 2024 - NOV 2024

Goal

Discover why users get stuck in certain flows, and their mental models through first impression testing.

Responsibilities

Product Strategy and experiment design.
UX Research.

About Prompt Mine

Prompt Mine is a sister product to Memo’d developed by the most recent discoveries and AI market initiatives. With only 1 year in production and 3 months in the market, its already exhibiting progression. Yet its trying to navigate the hardships of agile and start-up development.

About Prompt Mine

TL;DR of my impact

Identified critical pain points in the user journey through strategic UX research, laying the foundation for improved engagement and product flow.
Drove a 3.12% increase in post-sign-up retention by designing targeted interventions that aligned user needs with business goals.
Secured cross-functional stakeholder buy-in to reimagine social interactions within the discovery feed, initiating a product shift toward deeper user engagement and community-driven features.

As a Lead Product Designer, I saw an opportunity…

Instead of treating this as a full-scale rebuild, what if we worked within existing UI patterns and focused on high-impact improvements first?

By connecting with the right stakeholders, we gathered the right minds into actions to prepare a plan that served both the business and users.

As a Lead Product Designer, I saw an opportunity…

Instead of treating this as a full-scale rebuild, what if we worked within existing UI patterns and focused on high-impact improvements first?

By connecting with the right stakeholders, we gathered the right minds into actions to prepare a plan that served both the business and users.

The team

Being a sister product to Memo'd, Prompt Mine has a very similar team structure.

We worked in an agile and fast paced cycles of 1-week sprints, releasing features by then end of each week.

As a Lead Product Designer, I saw an opportunity…

Instead of treating this as a full-scale rebuild, what if we worked within existing UI patterns and focused on high-impact improvements first?

By connecting with the right stakeholders, we gathered the right minds into actions to prepare a plan that served both the business and users.

As a Lead Product Designer, I saw an opportunity…

Instead of treating this as a full-scale rebuild, what if we worked within existing UI patterns and focused on high-impact improvements first?

By connecting with the right stakeholders, we gathered the right minds into actions to prepare a plan that served both the business and users.

Core Team

Senior iOS Dev 2
Lead Product Designer (Me)
UXUI Designer

Reporting Team

CTO
PM
Shareholders

The challenge

The fast pace development and design hinger the basic needs of HCI and UX, making the users feel lost when entering the app.

The majority of users will enter the app and drop-off to never come-back again.

The users that did stayed didn’t explore the feed and preferred to stay in their profile.

The fast pace development and design hinger the basic needs of HCI and UX, making the users feel lost when entering the app.

The majority of users will enter the app and drop-off to never come-back again.

The users that did stayed didn’t explore the feed and preferred to stay in their profile.

More over, since we where on tight budgets and schedules, it was challenging securing time for testing experiments to uncover the frictions of the product and the obstacles users where facing.

How did we managed these obstacles?

To meet the ambitions of our stakeholders and user needs, we thought of an effortless yet powerful research technique that uncover the insights we needed to shift the perspectives of our partners.

We ideated impression testing and questions.
Prepared paper prototypes with lo-fi content.
Conducted a guerrilla test with 6 participants.

My responsibilities

Prepared testing and learning cards for the UXR.
Lead and prepared the impression test method and questions.
Analyze and share insights with the team.
Mentor the UXUI Designer in the next action items based on recommendations.
Lead strategy initiatives in how to communicate and articulate design decisions based on data gathered.

Insights and results

There was a high-chance that users are trying to understand what to do, and what is relevant. Making them go to the profile, and then dropping-off.

Overall results:

Users value more descriptive UI in order to guide them through the feed.
When descriptive UI is not applied, users are uninterested in exploring the feed and are curious to the things they recognize, or are familiar to them.

Users value seeing personality from creators when they are in social media spaces.

Our redesign approach

Users mainly expressed that they could not know what are the prompts and where they can find them.

Our approach:

Add extra information to the Home Feed title.
Integrate social media post-thoughts interaction so that creators can express how the prompt helps them and others.
Changed social interactions to be more accommodating and relatable to the main Gen Z audience.
Added view only social media likes to inspire users to click in post they see as more popular.

Card and content detail redesign

My impact

My methods and coaching impacted the team by:

Identified critical pain points in the user journey through strategic UX research, laying the foundation for improved engagement and product flow.
Drove a 3.12% increase in post-sign-up retention by designing targeted interventions that aligned user needs with business goals.
Secured cross-functional stakeholder buy-in to reimagine social interactions within the discovery feed, initiating a product shift toward deeper user engagement and community-driven features.

Take aways and Learnings

Understanding how our users use and see our products greatly impacts the user journey both positively or negatively.
Simple strategies and UI tweaks can bring security for both sides - Business and Users.
Agile does not mean fast. Fast progression can make anyone make mistakes, and handling problems with compassion brings unity to the whole team.

Credits and acknowledgements

I keep close connections with Estefanía Farías, mentoring in best practices regarding designing for AI experiences. All final designs are designed by her, while I'm partaking more of a product principality role.

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